Skip to main
University-wide Navigation
Ramsi Woodcock photo
Room 267 College of Law
(859) 257-1253

Ramsi Woodcock is an expert on antitrust law, economics, and policy, with a particular focus on the consequences of the information age for the antitrust treatment of personalized pricing, dynamic pricing, and advertising. He has also written on the consequences of antitrust's consumer welfare standard for corporate law, antitrust error cost analysis, the innovation economics of reverse payment patent settlements, and the law and economics of risk exposure in the tort law context. His article "Personalized Price Regulation as an Income Tax Alternative" was selected for presentation at the 2019 Yale/Stanford/Harvard Junior Faculty Forum, and his paper "The Obsolescence of Advertising in the Information Age" appeared in The Yale Law Journal in 2018.


Prior to joining the faculty at UK Law, Professor Woodcock was Assistant Professor of Legal Studies in the Department of Risk Management and Insurance in the J. Mack Robinson College of Business at Georgia State University, and held a secondary appointment in the College of Law at Georgia State University. He has practiced antitrust law in the Washington, D.C., offices of WilmerHale, and served as a law clerk to Judge Thomas Ambro of the United States Court of Appeals for the Third Circuit.


  • Law 930 Antitrust Law
  • Law 851 Business Associations
  • Law 802 Contracts II
Scholarly Articles

The Hidden Rules of a Modest Antitrust, 105 Minn. L. Rev. ___ (2021) (forthcoming).
The Efficient Queue and the Case against Dynamic Pricing, 105 Iowa L. Rev. 1759 (2020).
The Antitrust Case for Consumer Primary in Corporate Governance, 10 UC Irvine L. Rev. 1395 (2020). 
Personalized Pricing as Monopolization, 51 Conn. L. Rev. 311 (2019).
The Obsolescence of Advertising in the Information Age, 127 Yale L.J. 2270 (2018).
The Antitrust Duty to Charge Low Prices, 39 Cardozo L. Rev. 1741 (2018).
Big Data, Price Discrimination, and Antitrust, 68 Hastings L.J. 1371 (2017).
Innovation and Reverse Payments, 44 F.S.U. L. Rev. 773 (2017).
Uncertainty and Reverse Payments, 84 Tenn. L. Rev. 99 (2016).
Inconsistency in Antitrust, 68 U. Miami L. Rev. 105 (2013).


Back to Tabs