The University of Kentucky’s One Day for UK, a 24-hour day of giving celebrated on April 17, netted over $1M from 3,262 gifts, including $15,612 allocated for law school projects.
In its first year, the goal of One Day for UK was to raise awareness about the campaign and to encourage giving for the University of Kentucky. The online, social-media-driven campaign centered around community outreach, including reconnecting with alumni, engaging young alumni and motivating its strongest supporters to make a gift to any college, unit or cause of their choice.